Professional Web Design

The first step in professional web design is market intelligence, and specifically keyword analysis. It is important to know exactly which terms your prospective clients are actually typing into the search engines, and which of these are commercially viable and a high search engine results page (SERP) ranking can be achieved.

professional web design

Having established the keywords and keyphrases that will bring you the most traffic, we then map out the website navigation architecture so that it is these terms that are seen as the most relevant to your website's content by the search engines. If you are starting a small business this is the time to make a final decision over the domain name you will be using for your website. Search engines place a lot of authority on a domain name that contains or is preferably an exact match for the main keywords you are optimising your website for. Our article Brand Personality and Competitive Positioning Strategy - Choosing the Right Domain Name delves into this issue in more detail, but your small business web site design will achieve a far higher SERP ranking if you choose your domain name wisely.

Your professional web design now moves into the design stage, we have laid great foundations, you know where the market is, we have profiled your target audience and now we build you a beautiful web design.

Tagged in: Small business web site design | beautiful web design | Web Design Surrey | seo Surrey