search engine optimisation (seo) is the process used to improve a website's organic ranking within search engine results pages (SERPs) in order to win a larger share of the 'free traffic' they generate.
Search Engine Optimisation (SEO)
Organic SERPs listings are the results displayed from a search engine's own index of all the websites that match the keyword or phrase that the visitor searched for. 'Sponsored Listings' or paid insertions are also displayed on search engine results pages, on a pay-per-click (PPC) or per thousand impressions (PCM) basis.
The competition for search engine traffic is fierce for both types of search engine listings; paid insertions and organic impressions. However, with an effective search engine marketing campaign, combining proven SEO techniques and PPC/PCM advertising it is possible to steal a march on the competition at a fraction of their costs.
Fortunately Google and other search engines do allow access to real search engine data which allows us to measure the cost of advertising and the return on investment we can expect to see. Contact me today to discuss your SEO and wider internet marketing strategy.